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If your company’s website isn’t helping you attract potential customers, something is wrong. To increase the impact it has on your business, you should consider improving your website conversion rates . Does the acronym CRO ring a bell ? It’s an acronym for “conversion rate optimization.” In other ...

Do you want to boost sales in your B2B business , doing it in the most efficient and, of course, profitable way? Those of us who work in this business to business sector know that it is not an easy task. The sales cycles of any product or service are usually long. Sometimes, very long. Why? Because ...

Forbes magazine cites the example of EasyCall.io , a call center software service , for which, with no followers, 1 video showing a widget resulted in “840 visits, 55 clicks to their website and 2 new customers .” All of this with a new account, with no established presence on the platform.

Another ...

LinkedIn itself estimates that pages that fill in all the information fields can get up to 30% more weekly visits . The key is to make it easier for users who are interested in your sector to find you.

You should also consider customizing the call to action (or CTA) button so that it is aligned ...

7. “It is not necessary to monitor social media every day”
This false myth about social networks offers two very polarizing perspectives.

On the one hand, there is a widespread discourse that anyone can efficiently manage a social network. Leaving aside the offense that this statement represents ...

Link : Also called a link or hyperlink. It is a text or image that leads to another web page when clicked. There are many SEO strategies or terms related to links :

Backlink : Each of the links placed on third-party websites that point to your website, where they expect (or should expect) relevant ...

Tell a story, ask a question that the reader can relate to, or give an interesting fact or statistic.
Describe the purpose of your post and how you will address the problem your reader might be facing. This will give them a reason to continue and create a connection where the reader feels your post ...

10 questions that will help you understand what inbound marketing is
6. Common problems or errors (and solutions)
Do you see any common complaints in your industry? Any recurring problems that your potential customers face? If so, there's a good chance that they're searching for solutions to those ...

Events
Organizing events is a difficult task in which all assistance is welcome. For this reason, we decided to ask the chat to generate the most important document for any event planner : the event schedule:

ChatGPT for event list
Customer Service
Like any self-respecting chatbot, ChatGPT can ...

Ultimately, creating a blog is a very powerful marketing tool, but it requires time and resources, so it won't always be the best viable option for your business. Below, we'll explore the pros and cons of including a blog on a company's website, so you can make an informed decision for your business ...