Another case is that of Bee Joyfull , an American zero-waste products company , which reinvented itself as an online business to deal with the pandemic, using TikTok as a key marketing tool. According to owner Jessica Thompson, TikTok directly impacted her sales numbers and was what helped her stay afloat during the pandemic .
@beejoyfuljess No plastic, savvy? #savvy #johhnydepp #piratesofthecaribbean #reusables #plasticfree #ecomom #saynotosingleuse #zerowaste #beejoyfuljess #beejoyfulshop #zerowasteshop #sustainability ♬ Pirates of the Caribbean 4 (Movie Main Theme) – Original Motion Picture Soundtrack
Finally, GadgetFix , a California-based company dedicated to repairing mobile phones and tablets , has 1.2 million followers on the platform. TikTok gives them the opportunity to share the work they do with devices, thereby achieving greater transparency and increasing the trust of potential consumers. In addition, their presence on TikTok sets cabo verde email address them apart from local and even global competition , since they also accept devices to be sent to them by mail.
@gadgetfixsb Dirty phone #EatFreshRefresh #fypシ #apple #iphone #xyzbca #foryou #foryoupage #sheeesh #dirty #clean #cleantok #cleaning #gross original sound – GadgetFix
TikTok always makes it easy for brands to make their platform a home and interact with users. This May, it announced the launch of Branded Mission , a tool that allows brands to use content from creators who participate in Branded Mission and “ turn videos with millions of views into ads .” This demonstrates the platform’s willingness to make it easy for brands and that in the future we can expect more innovation in ways to advertise on TikTok.
Currently, there are 3 major types of marketing on TikTok, according to Hootsuite :
Influencer marketing: This is based on collaborating with platform stars or notable users to expand the reach of the advertising message and the brand. For example, this collaboration between @queen_astraea and @sweetvjewelry, a jewelry store specialized in tiaras, where the promotion is done through the unboxing format .
@queen_astraea Another chaotic crown unboxing for you, Citizens. Enjoy! If you'd like your own tiara you can use my code embrenn365 for 15% at checkout! @sweetvjewelry.
