To understand this term, let's start with the basics. What is a website's conversion rate ? In reality, we're talking about the percentage of visitors who perform a certain, previously defined action , which can consist of filling out a form or purchasing a product, to mention just a couple of examples. That action will depend on the characteristics of your company and the objective you've defined for your website.
If you want to improve your website's conversion rates, you first need to know how to calculate this figure. It's a very simple formula , which we'll understand better with a practical case.
Let's say your company sells a software product list of cambodia consumer email and you consider every visitor who leaves their information on your website to request a demo to be a conversion. Now let's go one step further and imagine that in the last month there have been 1,000 visits to your website and 30 demo requests have been made. The conversion rate corresponds to the number of conversions (30) divided by the number of visits (1,000) and multiplied by 100. In this case, 3%.
Steps to improve the conversion rates of your corporate website
What web conversion rate can be considered a good figure?
If you are looking to start working on improving your website's conversion rates, you may be wondering at what figure your website is considered to be performing adequately .
In reality, the answer to this question depends on multiple criteria . For starters, it is not the same whether you have defined the conversion as a purchase of a product or a request for a meeting with your sales team ( macro conversions ) or as a subscription to a newsletter or the download of a guide with generic information ( micro conversions ).
