Backlink : Each of the links placed on third-party websites that point to your website, where they expect (or should expect) relevant content. Its objective is to increase the number of users who know you and generate quality traffic.
Linkbuilding : It is an off-page SEO technique that consists of obtaining incoming links ( backlinks ) from other web pages to your website.
Linkbaiting : This involves creating content that is good enough to get backlinks naturally and spontaneously.
Follow : This is an HTML attribute of any link that can be passed on to search engine crawlers and transmit (or not) part of the internal authority of a URL to which it is linked. When set to dofollow , it is considered a signal of trust from the site where the link is to the destination site. If set to nofollow , no authority is passed on, as it is a way of telling search engines not to take that link into account.
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Metadata : This is data that describes other data. In this case, we are talking about elements in HTML language that offer information about the web page on which they are located. Some of burundi email address these are reflected in Google's own search results (and those of other search engines).
SEO Dictionary: Metadata
Some relevant terms associated with metadata within SEO positioning strategies are the following:
Meta title : This is the title of the web page, visible in search results, in the browser tab and by default in web bookmarks.
Meta description : This is an HTML tag used to explain to both search engines and users what the content of a website or a specific URL is. It is important to optimize it.
Snippet : A fragment that search engines extract as a summary of a web page and display in search results. Some relevant types of snippets are:
Rich snippet : Structured data that allows you to add extra details about websites and content, so that search engines can understand, interpret and display this relevant data. In this image, for example, we can see a rating in the form of stars (and text), number of reviews, price, availability, etc.
SEO dictionary: rich snippet
Rich snippet example on Google.
