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The key to any marketing strategy is knowing who we are targeting. Communicating with companies is not the same as communicating with consumers. For this reason, in this post we will discuss the main differences between business-to-business (B2B) email marketing and business-to-consumer (B2C) email ...

In another post we wrote about the importance of personalizing the subject of emails with the user's name. Here, we insist on this idea, but we bring you the results of a series of A/B tests of subject lines carried out in transportation email list France, Portugal, the UK, the USA and Mexico. The ...

Today we will see how predictive models can be a highly effective tool when defining an email marketing action for a group of users that shows similar behavior based on a certain pattern.


Using predictive models, we can detect behaviors within the User Life Cycle that indicate whether a user is ...

Neuroscience is a very valuable discipline that helps us to understand the levels of attention that people show to different stimuli. When we talk about this science applied to marketing, we are talking about “ Neuromarketing ” , a tool that can help us explain consumer behavior based on neuronal ...

Consumer participation in the 11th edition of the awards took place from September 1st to October 31st

Voting is closed! And one of the biggest in the history of the Reclame AQUI Awards ! The 2021 edition closed with 10,813,489 votes. From September 1st to October 31st, consumers were able to ...

First of all, it is no longer news that e-commerce sales continue to grow. The expansion was accelerated amid social isolation and the pandemic. In the last 5 years, the number of e-commerce sales jumped to 191%, especially in 2020 and 2021, which represented an increase of 40% and 21% respectively ...

See CIEE 's customer service case and understand how investment in technology transformed contact with consumers.

It is not new that experts and professionals around the world believe that technology can help a lot in all processes when it comes to interacting with consumers.

The Covid 19 pandemic ...

Digital marketing channels are essential for a business growth strategy, especially in the B2B field, due to the benefits they bring to brand visibility, audience reach, lead generation, increased return on investment and competitive advantage.



Index

Difference between traffic attraction ...

There are many practices to generate traffic to your website , including creating good headlines on landing pages, paying attention to the website's seo, having linked content, designing an accessible and user-friendly website; however, the inbound marketing strategy is the one that best condenses ...

Recently, new marketing methods using social media such as Instagram have been gaining attention as a way to acquire new customers and strengthen relationships. In this environment, is it still worth using traditional email marketing? The answer is YES.

In this article, we will introduce 10 facts ...