Index
Difference between traffic attraction channels and conversion channels
The opportunities of the digital environment
What are digital marketing channels?
Which ones are essential for your strategy?
Organic Search Engine Optimization (SEO)
Social networks
Paid traffic or guidelines
What are the best digital marketing channels for inbound marketing?
But before we get into the subject, we need to briefly review what attraction channels and conversion channels are.
Difference between traffic attraction channels and conversion channels
To understand the importance of marketing channels, we need retail email list to recognize the difference between traffic attraction channels and conversion channels, as these two concepts can be easily confused.
On the one hand, traffic attraction channels are the sources that direct visitors to your website, and these channels can be organic, paid or referrals.
On the other hand, once visitors arrive at your website, conversion channels are the means through which visitors complete a desired action, such as providing their contact information, subscribing to a newsletter, or making a purchase.
By recognizing the differences between the two channels you will be able to:
Having a complete and effective view of your digital marketing strategies: It is essential to know the source channel through which a lead reached your website, because without this information you will have a limited view of your leads and it will be difficult to evaluate the performance of your attraction channels and make decisions.
Track leads, opportunities, and customers: You'll be able to track your lead's progress through the sales funnel, giving you valuable insights into which attraction channels work best to attract high-quality, highly-converting leads.
Evaluate the performance of your attraction channels: Once you know the initial source channel of your leads and can track their progress through the sales funnel, you can begin to evaluate the performance of your attraction channels. This will allow you to determine which channels are most effective at generating sales and therefore help you make more informed decisions about how to allocate your marketing resources.
“El canal de origen es muy importante porque nos dice correctamente si los esfuerzos que estamos haciendo a nivel orgánico como canal de tráfico están funcionando en nuestra estrategia” - Julio Gómez, director general de CocoFact.
Las oportunidades del entorno digital
Es evidente que la mayor parte de la población mexicana está conectada a internet; de una forma u otra, pasa gran parte del día usando las redes sociales, visitando YouTube, Facebook, haciendo negocios, resolviendo dudas en Google, leyendo artículos en blogs, medios u otras herramientas para disfrutar del contenido.
Así que está claro que existen diferentes canales de contenido para campañas de marketing digital y si necesitas encontrar clientes a los que ofrecer tus productos o servicios, necesitas saber en dónde tus prospectos pasan la mayor parte del tiempo y dónde buscan soluciones a sus problemas.
En México, la industria de la publicidad representa el tercer lugar en ingresos por Entretenimiento y Medios (E&M) y se proyecta que con una población más conectada, el crecimiento de la demanda de conectividad móvil y la implementación de la red 5G, este sector siga sumando ingresos.
