In this article, we will introduce 10 facts and statistics that prove that email marketing is an essential marketing tool that cannot be ignored and is worth continuing to invest in.
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[Table of Contents] [ Hide ]
1 1. Email users now account for half of the world's population
1.1 Email also ranks first in terms of length of use
2 2. Hundreds of millions of emails are sent every day
3. Email has a high return on investment (ROI)
4 4. It’s important to improve engagement metrics
5 5. Segments and personalized emails are hugely effective
5.1 Segmented email delivery
5.2 Personalized Emails
6 6. Readers want to receive emails
7 7. Mobile-friendly email delivery is now the norm
8 8. Social Media vs. Email Marketing
9 9. Abandoned cart emails are extremely powerful
10 10. Email automation saves you money and time
11 Summary
1. Email users now account for half of the world’s population
Email began as academic research into how to send messages in the 1960s and has now become a widespread means of communication used by people all over the world.
According to Radicati's "Email Statistics Report, 2020-2024," the number petroleum manufacturers email lists of active email users worldwide is expected to reach 4 billion in 2020 and 4.4 billion in 2024. This is half of the world's population.
Email Statistics Report, 2020-2024
Source: radicati.com Email_Statistics_Report,_2020-2024_Executive_Summary.pdf
These statistics clearly show that email marketing will continue to be a valuable marketing tool that cannot be ignored. In developed countries, email penetration is even higher, with most people using email.
When developing your email marketing strategy, make sure you understand that your readers use email every day.
Email also ranked first in terms of length of use
There is statistical data that shows that email is not only seeing an increase in users, but also the longest usage time. According to a survey conducted by the Ministry of Internal Affairs and Communications in 2020, the average time spent on the internet on weekdays by people in their teens to their 60s was 168.4 minutes, and the item that took up the longest usage time was email.
[2020] Average time spent on the Internet by category (weekdays, all generations)
Graph: [2020] Average time spent on the internet by category (weekdays, all generations)
The results were: "Reading/writing emails" 40.8 minutes, "Viewing video posting/sharing services" 38.7 minutes, "Viewing/writing on social media" 37.9 minutes, "Viewing/writing on blogs/websites" 24.6 minutes, "Playing online/social games" 18.0 minutes, "Watching VOD" 11.3 minutes, and "Using internet calls" 3.8 minutes.
Even though the number of people using social media such as Instagram is rapidly increasing, traditional email continues to be an essential tool for people and is used daily by people of all ages. In other words, there is no way that companies can avoid using email as a means of disseminating information.
By implementing full-scale email marketing, including email personalization, automation, and effectiveness measurement, you can send the most appropriate information to each customer. For businesses, email marketing is an effective marketing method that is low-cost and highly effective.
2. Hundreds of millions of emails are sent every day
According to Radicati's "Email Statistics Report, 2020-2024," more than 306 billion emails are sent and received every day around the world, a figure that is expected to reach 361 billion by 2024.
Email Statistics Report, 2020-2024
These statistics show that email marketing continues to grow. Despite new marketing techniques constantly emerging and more ways to reach your audience, email marketing has no plans to slow down. It's clear that email remains one of the most popular forms of communication.
3. Email has a high return on investment (ROI)
One of the biggest benefits of email marketing is its high return on investment (ROI). Companies that use email marketing effectively are seeing huge profits.
