As we have already said before, infographics are a very effective tool. We are in fact in an era in which the visual aspect is the master . Think of the success that Instagram is having, in which texts are a marginal aspect of the experience.
To learn more about infographics, we recommend this article by 99signals and this post that has become famous on the web in which Brian Dean coins the term “ guestographic ”.
#13 Portals
Users increasingly rely on comparison portals when they are in the Decision phase to exploit social proof (the opinion that other users have of that product). You cannot risk that your product sheets are poorly curated or that the reviews do not reflect the image you want to convey. It is therefore very important to encourage your most satisfied customers to leave positive reviews, as detailed as possible.
#14 Storytelling
To stay on the topic of social proof, it is essential for potential customers to be able to identify with a story that starts with a problem, tells a path and arrives at a happy resolution. Case studies and testimonials are the best way to tell all this. We have written a post on our blog specifically to delve into the topic of case studies.
#15 Event Marketing
Last but not least: attending industry events . These are unmissable ghana phone number library opportunities to establish a more human and personal contact with potential customers, understanding their needs and problems in the best possible way. These places are also very profitable for establishing new partnerships and collecting leads thanks to exclusive promotions.
BONUS#16 Lead Champion discovered
Many B2B businesses spend resources to acquire site traffic without knowing which potential customers are browsing their pages.
Lead Champion discover is an innovative tool that analyzes your traffic and allows you to know the companies that are most likely to become your customers. Take advantage of our free demo now and grow your SaaS business!
Here we are at the end.
We have seen the best 15(+1) growth tactics for SaaS businesses suggested by the well-known marketer Sujan Patel.
Remember, however, that each tactic must be consciously inserted into a more general lead generation strategy . In fact, as you may have noticed, these tactics intervene at different moments in the purchasing process. For this reason, it is necessary to design your own funnel and precisely frame the different tactics you want to implement.
And you? Which of these are you already putting into action and with what results? Do you want to suggest new ones? Let us know in the comments!
