Just as you are more likely to buy a highly rated product on Amazon, your customers will buy your services if you have a dedicated online community promoting the benefits of using them.
As TED boss and TED Talks speaker Chris Anderson says, “Your brand is not what you say it is, it’s what Google says it is.”
That's why online reviews are important. Online reviews are influencing your customers' purchasing decisions and spending habits, but by how much? What percentage of your customers read the reviews? How many businesses are responding to those reviews?
You're about to find out.
Here's a comprehensive guide to online review statistics in 2023 to help you uncover chinese overseas british data the impact they have on your business, while also considering how negative and fake reviews influence your customers.
Let's explore!
What are online reviews?
Online reviews are an effective word-of-mouth marketing strategy of the digital age, providing the perspective of customers who have already used a particular product or service. These reviews shape your business in the digital landscape, attract new potential customers, increase the number of customers, boost revenue, and improve your business.
95 % of customers read online reviews before making a purchase . According to a study, reviews are transforming the way customers make purchasing decisions.
97 % of customers read reviews of local businesses . Of these, 85% of customers trust online reviews as much as personal recommendations.
