How to integrate advertising, GA4, and HubSpot data to visualize advertising effectiveness, including lead generation yi
Posted: Mon Dec 09, 2024 10:06 am
In this article, we will introduce how to create a Looker Studio report that integrates data from advertising, GA4, and HubSpot, primarily for B2B businesses, and evaluates advertising ROI, including lead generation.
Image of the kenya phone number library completed report
In this article, we will explain how to measure advertising effectiveness, including not only the number of conversions (leads) from advertising media, but also the subsequent number of appointments, negotiations, contracts, and other yields. This is especially recommended for those who have the following needs and want to analyze and evaluate advertising effectiveness in more detail.
I can analyze Ads, GA4, and HubSpot individually, but I want to analyze them all at once.
I want to conduct detailed analysis according to customer segments
I want to understand the cost-effectiveness of advertising based on information such as appointments, business negotiations, and sales.
Image of the kenya phone number library completed report
In this article, we will explain how to measure advertising effectiveness, including not only the number of conversions (leads) from advertising media, but also the subsequent number of appointments, negotiations, contracts, and other yields. This is especially recommended for those who have the following needs and want to analyze and evaluate advertising effectiveness in more detail.
I can analyze Ads, GA4, and HubSpot individually, but I want to analyze them all at once.
I want to conduct detailed analysis according to customer segments
I want to understand the cost-effectiveness of advertising based on information such as appointments, business negotiations, and sales.