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In this article, we will explain how to measure advertising effectiveness, including not only the number of conversions (leads) from advertising media, but also the subsequent number of appointments, negotiations, contracts, and other yields. This is especially recommended for those who have the following needs and want to analyze and evaluate advertising effectiveness in more detail.
I can analyze Ads, GA4, and HubSpot individually, but I want to analyze them all at once.
I want to conduct detailed analysis according to customer segments
I want to understand the cost-effectiveness of advertising based on information such as appointments, business negotiations, and sales.
