You lack credibility

[Bappy7]

2. People don't think you're worth it
Just like with views and likes , the number of shares gives the target group an answer to the question of whether the content is worth it. If an item has been shared very often, you will wonder what is so good about it. You become curious and go and check it out. And if something has few shares, you are more likely to ignore it, even if the content may be very good. It is comparable to products and (positive) reviews.



Exactly the same applies to credibility and reliability. Not only the content, but also the sender,job function email database you, is questioned in credibility and reliability. And that is not helpful for those who want to be seen as a thought leader.

4. You miss the impact of Word of Mouth
“Word of Mouth is the best medium of all.” Advertising legend William Bernbach (known for the famous VW ads) said it back in the 1970s. In this age of social media, Word of Mouth is more powerful than ever, research shows. In an article on GetAmbassador you can read more than 40 interesting research facts about Word of Mouth . I have picked out a few:

84 percent of consumers say they somewhat or completely trust recommendations from family, friends and colleagues about products and services.
According to 74 percent of consumers, Word of Mouth has the most influence on their purchasing decision.
91 percent of B2B buyers are influenced by Word of Mouth.
Word of Mouth has been proven to improve the effectiveness of marketing efforts by up to 54 percent .
If you are not convinced, read those 36 other facts. If you are convinced, it should be clear that those who do not make an effort to get their content shared, are leaving the best (and most advantageous) medium unused.