Generation Z : demands brand transparency and clear and quick communication

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Millennials : value authenticity, use mobile phones to access social networks
generation X : they thoroughly research the product before buying, practically use social networks, it is important that the product is visible online (social networks, SEO, reviews)
baby boomers : willing to spend money on online shopping, however spend about 11 hours per week online before shopping, expect excellent service
Note : each person has individual characteristics, which are not related to the age phone number library group to which he belongs, so strict generalization and division into only 4 large groups is critical and impractical for collecting precise data. The target group is characterized by a whole series of features, and age is only one of the items . In order for your online advertising to reach its full potential, we suggest you turn to the experts. No matter which generation you belong to, we will make sure that your business is always at its best.
 

When they encounter optimization for the first time, many people put the satisfaction of the search engine before the satisfaction of the consumer's needs, and this is where they make a big mistake . Google ranks your business precisely based on the reactions of site visitors. Using "user metrics", Google monitors the behavior of website visitors. If, when visiting your site, most of them leave the landing page after a few seconds - Google recognizes that it is a site that does not provide relevant or adequate information . By focusing our efforts solely on optimization and constantly searching for a way to satisfy the ever-changing algorithms, we risk moving away from the goal of every business - providing a quality product or service, achieving conversion and winning a new or retaining an old customer.

The answer to the question of whether Google has favorites is a bit complex. The search engine itself really has no favorites among businesses - consumers have favorites, that is, website visitors and users of products and services . If you are a favorite of your customers and clients, they will often search for important keywords for you and will visit your site, which Google will automatically recognize as a signal that it is a quality brand, which should be recommended to everyone - through a high search ranking.

We also have no favorites among our clients and strive to provide everyone with the best digital marketing services, including an adequate and comprehensive SEO strategy - no rookie mistakes.