Increase organic traffic to your page/blog
This is something you achieve when Google recognizes the value of your audience's content, placing you on the first page of search results. From there, you make it easy for anyone searching the internet for answers to find you.
Increase engagement with your audience and help educate your visitors
Your ongoing posts encourage users to visit your page or blog more frequently. As you educate them with your content, you build rapport with them. Ultimately, they become advocates for your brand—in the best of cases, evangelists.
Increase your database and your page conversion
Quality content attracts visitors, who will share their information in exchange for downloading ebooks, infographics, or quizzes. This way, as your traffic grows, so does the number of conversions, which helps generate leads for your database.
Why should you start working on content marketing?
You've probably heard or read about content marketing on more than one occasion. And, indeed, in recent years this technique has gained more and more followers due to its user-friendly nature , but above all, because it meets a series of conditions that please Google:
Fresh content due to the constant renewal of articles on the blog.
Information relevant to the user, which the user shares through social networks.
The user is the focus, and the text is geared toward their british student data understanding of a topic, not the placement of keywords.
This doesn't mean that when launching a content marketing campaign , you'll have to forget about SEO. In fact, there's a very close relationship between the two because inbound content marketing allows you to target many different keywords . And this translates into an increased chance of appearing in search results .
As I mentioned earlier, one of the great advantages of content marketing is that it allows you to target multiple keywords. What's more, there are ways to do it that can be very effective. I'll keep you posted!
At InboundCycle, for example, we've seen that SEO becomes much more useful if approached from a long-tail perspective . Instead of trying to rank an article or website for a highly competitive keyword, the results are more beneficial if you target the long-tail of that keyword and write
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