These last stages correspond to the post-sale phase, the purchase decision has ecuador whatsapp number data 5 million already been made and the customer begins to see how the solution effectively responds to their needs. Good management in this phase will result in consumer loyalty.
The above is especially important if you take into account that investing in new clients can be up to 25 times more expensive than retaining existing ones . That is why it is important not only to convert a prospect into an effective sale but to establish long-lasting business relationships, so that a consumer returns and even becomes an ambassador who obtains referrals.
What does good Customer Journey management consist of?
Having covered each of the stages of a consumer's purchasing journey, it is clear why it is so important to approach consumers with the right message at each stage, and here the personalization of interactions is key, as this is the only way to guide them through the sales funnel.
