Of course, it also has to be perfectly up to date , since a communication channel that appears abandoned or contains outdated information projects a very negative brand image that will be detrimental to the rest of the marketing efforts made.
Social networks
Nowadays, a brand that is not on social media does not exist , which is why most Spanish shopping centres have corporate profiles on Facebook, Twitter, Instagram and/or YouTube. Being present on social media allows the shopping centre to establish direct contact with its customers , which would otherwise be practically impossible to achieve.
But its benefits do not end there, as it is a cuba email list channel where the brand can keep its information updated almost instantly , where it can actively listen to the opinions of its customers and where it can interact with them to address their doubts, problems or complaints .
This means the possibility of providing a personalized and real-time customer service , which, when managed appropriately, greatly improves the customer's experience with the shopping center. In addition, social networks also allow the implementation of marketing actions to promote events, products, establishments, increase sales or increase footfall.
As in any other area of a brand or company's business, the key to a successful presence on social media lies in managing it based on a strategy . There is no point in just being there, nor of course, in having a 'sucker' take charge of this marketing tool. In fact, in most cases, this lack of strategy is usually counterproductive.
Corporate social profiles should always be attended by professionals, who keep them up to date with the latest news from the shopping centre, who provide a content strategy that does not bore the user, who know how to connect with their target audience and, of course, who provide fast and effective customer service.
