shopping centres believe that it is enough to 'have a website

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A shopping centre's website is a key element of its communication and, unfortunately, many of them have a messy appearance, are poorly maintained and use outdated technology. The most traditional (and mistaken) approaches lead people to believe that a shopping centre, by focusing on physical purchases and offline visits , should focus on channels other than the web. For this reason, some marketing managers of

and they do not allocate resources to keep it updated in terms of content and technology.

In recent years, both customer service and public and marketing information in a shopping centre have been transferred to digital channels, making an online presence vital. Differentiating between online and offline strategies does not make sense today.

Due to its nature as an aggregator of different cayman islands email list businesses, retailers and franchisees, a shopping centre's website is of central importance for both occasional and regular visitors. It is not surprising that its maintenance is considered a priority within the digital marketing strategy of each centre.

The website of a shopping centre is still a corporate page in its own right and, as such, it collects organic traffic from search engines. But it is also the destination point for a significant percentage of social media traffic , as well as direct traffic redirected from in-person events and email marketing campaigns . These tools, in a significant percentage of cases, are not independent and depend on a web platform to expand content or functionality , effectively turning the website itself into the last point in the conversion funnel .




Taking care of the web should be the number one priority
All the information that the user may require must be presented in a simple and accessible way on the website. At Bannister Global we wanted to highlight eight points to ensure that your shopping centre's website continues to attract customers and be attractive to potential operators.

1. Optimize the shopping center website for mobile
Mobile is by far the most popular medium for shopping centres' web audiences , and the number is only increasing. When updating or publishing your centre's website, don't be guided by proposals with a flashy desktop-ready design; this is of decidedly less value than good usability on mobile devices . Converting a desktop website to mobile is decidedly more complex and often yields a less satisfactory result than designing it for mobile from the start and then adapting it to desktop.