As sophisticated consumers, we are allergic to cheap gimmicks. Before we even know what our needs are, we should already have a solution to avoid wasting time.
That’s why marketing is becoming more and more measurable, and marketers are segmenting leads, prospects, customers, and brand ambassadors to provide them with individual solutions. And that’s exactly what we need from marketing automation : a tool that allows us to identify each customer and reach them through the right channel. Marketing automation will be as effective as you design it, so we’ve prepared a list of 5 tips for you.
1. Marketing automation is a tool
Marketing automation is a technology-driven marketing practice. You still need to define your own strategy. Marketing automation software, such as Hubspot or Eloqua , has a wide range of capabilities: it records customer behavior across marketing channels (websites, emails, social media, etc.), segments groups, collects personal data, sends personalized dominica business email list messages, and even communicates with other intelligent applications. Defining these activities so that you, as a company, can get the most out of them is up to you. As with other forms of marketing, you first need to get your brain working. The software is designed to make implementing your marketing strategy easier and more efficient.
2. Good marketing automation is dynamic
The saying "standing still is like going backwards" also applies to marketing automation. Have you set up filters? Defined actions? Scheduled emails? Linked profiles in the MA system to the CRM ? ... Great. It's high time to evaluate. The behavior and composition of the target group is changing at a rapid pace. To stay one step ahead, it is important to constantly evaluate and quickly adapt your marketing activities. Always keep one eye on your data and the other on the automation process.
3. Automation is not the same as robot-generated text
When properly configured, marketing automation software can respond directly to the needs of the recipient. This makes marketing more personalized and targeted to a given profile or individual. If you go through the trouble of defining segments, make sure you speak the language of the customer .
Marketing Automation HubSpot contact banner
4. Successful Marketing Automation is proactive and reactive
Be enthusiastic and – above all – social. Good service makes customers happy, and with a little commitment, they will happily become ambassadors for your brand. Reward regular customers and respond to their needs immediately . Even if you send an automated message, every (potential) customer likes to feel heard and considered.
5. Marketing automation is a matter of planning
Analyze your target group and see when they are most active. Don't overwhelm them with messages - choose the right moment.
Marketing automation software lets you schedule messages based on the behavior of your virtual conversation partner. For example, you can include a new lead in an existing nurturing campaign up to two days after they fill out a specific form. Put yourself in their shoes and use the scheduling feature to identify key decision moments. A good marketer knows the difference between marketing and spam.
Marketing automation doesn’t change the basic principles of marketing, it only complements them. The only new thing is the technology, and that can save you a lot of time and money. With a high-quality contact list, an efficient marketing automation tool, and the right content, you can go very far. All you need is a strategic partner and you’ll be on your way!
