Not every follower is a consumer – understand why!

[soniya55531]

“I have a lot of followers, but few buy from me, or even interact with my posts”

This is a VERY common complaint when most of your Instagram followers were acquired through giveaways. Is this your case? Then keep reading!

The goal of the giveaway is to quickly increase the number of followers, boosting the profile's reach. The large number of followers causes a very positive initial impact on visitors, in addition to increasing the brand's visibility. However, when they are reached by the giveaway through sharing or tagging in the comments, users exhibit different behaviors:

User A – the most common: even views your profile, but is not interested in your product/service.
User B: is interested in the product/service and participates in the draw, but does not become a customer. User
C – less common: is interested in the product/service, participates in the draw and later becomes a customer.

User A has more obvious motivations, therefore, it is easier to viber data understand his behavior (although you can study the possibility of transforming him into a user C).

User B tends to raise a lot of questions: If you participated in the draw and follow my profile, why don't you become a consumer of my brand?

By interacting with your action, it is possible to identify that the user is interested in what you are offering, but there is some obstacle that prevents them from closing the purchase. This obstacle could be the price, which is inaccessible to this user. It could be the location and/or delivery method, which is somehow not viable for them. Or, your product/service is seen as something superfluous, no longer a priority. In other words: For them, it would only be worth consuming your brand if it were free.

Symptoms that you have Type B followers:

Every time you post something, you lose followers, and
Large number of followers, low engagement and conversion rate.
If you hold a giveaway in the future, keep in mind that high reach is different from high conversion. Increasing your brand visibility increases the chances of finding new customers, but it is never a guarantee. That's why the giveaway should be just one of your company's marketing strategies.