Migrating a site without a hitch? Here are the essential steps to follow

[JoynobAkter]

The pages of a website present in the indexes of search engines acquire value over time, thanks to the content present in them and any incoming links received. This value, attributed by the algorithm of the search engine, allows the pages to obtain a certain visibility and to be found by people who perform a search targeted to the content of the page.

However, when you decide to redo your site and decide to modify the site turn leads into sales with overseas chinese in worldwide data architecture or change the domain name, incorrect management of the migration could have serious consequences on the visibility of the site and on all the SEO work done in the past.

What does a “botched” migration situation look like?

site migration traffic drop
The graph illustrates the migration of a site that was not done correctly, in fact over the course of two weeks it lost more than 80% of its traffic. It was an operation carried out by a development agency with little expertise in positioning, and especially in site migration. Unfortunately they ran for cover too late, and it will be difficult to recover the lost visibility .