The main information dissemination tools for city promotion are various media, SNS, video sharing platform YouTube, etc. Generally, there are four effects that can be expected from city promotion.
・Increasing awareness of the region
・Increase in tourists
・Increase in related population
・Fostering civic pride
By disseminating and spreading information through various media and social media, we can hope to raise awareness of the area. With increased awareness, we can expect an increase in tourists. It will take time for people to move to the stage of considering settling or relocating, but we can also expect an increase in the related population.
In the course of city promotion, we have had more opportunities to crypto email database list hear the term "civic pride." To put it simply, civic pride is a word made up of the words "civic" (citizens/city) and "pride," and it means the pride that citizens have in their city or region.
Civic pride is often thought of as the same as hometown pride, but the two have slightly different meanings. Civic pride is not limited to the area where you were born and raised. It also includes pride and affection for the area you have moved to.
2. Issues in city promotion
Even if you actively promote city promotion to promote regional revitalization and local vitalization, you may not get the results you expected and it may end in failure. Here, we will explain three challenges in carrying out city promotion.
Issues in city promotion
2.1 Aiming to increase the number of settlers and immigrants, but the results are difficult to see
It is natural for local governments to aim to increase the number of people settling in and moving to their city as a purpose or goal for city promotion. However, it is not easy to achieve a long-term increase in the number of people settling in and moving to a city.
Among those who have moved to the area out of curiosity and interest, there are probably quite a few who feel that their move was a failure. The main complaints felt by people who moved from urban areas to rural areas are as follows:
・Living environment changes drastically
There are fewer job openings and wages are declining
I'm worried about relationships
・If you move into a vacant house after renovating it, you may have to pay unexpected renovation costs.
・Inconvenient access to convenience stores and medical facilities
In recent years, rather than aiming to increase the number of permanent residents or immigrants, an increasing number of local governments are setting goals of increasing the number of people with connections to the area and fostering civic pride.
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