But what does it really mean for a brand to be recognizable? Today, I’m going to reveal the essence of brand awareness and why, if you run a business or own a brand, you can’t afford to ignore this critical concept.
What is Brand Awareness?
Brand Awareness . Awareness equals awareness . Brand Awareness Phone Number Database indicates the ease with which consumers can remember or recognize a brand.
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RECOGNIZE ≠ REMEMBER
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Having good brand awareness is not just about being recognized as a brand. It means associating the brand with a specific product or service, arousing emotional reactions in the consumer.
Having a differentiated message and an audience that can distinguish your brand from your competitors is synonymous with awareness .
When a person who falls within your target makes a purchase Phone Number Database driven by the memory of your brand, then you can truly say “ my Brand Awareness works! ”. When I want to quench my devastating thirst with a fresh, fizzy and fun drink, I will ask for a Coke with ice and lemon. Boom! This is brand awareness.
Why is Brand Awareness important?
The more a brand or trademark is known and recognized, the more people will want to connect with the company and purchase its products or services.
Working on brand awareness is especially important in the early years of the brand . When you are trying to build a name and make your way in the market.
When consumers are aware of the product your company offers, they will be more likely to come directly to you for that specific product instead of knocking on the door of your competitors .
Companies with a strong brand are perceived as having a strong presence in the market. Therefore, they are considered more trustworthy by consumers who want to purchase a new product.
You should also read: Brands and logos, 4 stories to tell for 4 super-famous brands
The differentiating element of Brand Awareness
Let's start from the indisputable assumption that the online consumer is looking for trust in the site from which he decides to buy. The lack of trust is one of the fundamental blocks in the navigation of a User Experience but it can be attenuated by introducing as many elements of reassurance within the site as possible such as:
