According to HubSpot’s State of Inbound Marketing Report , public websites are the second most significant channel, if not the primary type of interaction a company can have with its customers and/or internal audiences.
And we’re not talking about just any old website here. Organizations need to invest in website designs that meet the needs of today’s consumers and provide a rich digital experience. Both large organizations and enterprises are expected to offer digital experiences as part of their products and services.
After all, websites and portals are up and running 24/7 and play a crucial luxembourg business email list role in establishing your company’s authority , credibility, and brand online, as well as delivering goods and services directly to your audiences.
In this article, we'll compare and contrast static websites vs. dynamic portals so you can decide which one best suits your business's bottom line.
Static website vs. Dynamic portal
Five differences between static websites and dynamic portals
Organizations often pay little attention to the design of their websites. Traditionally, they look for a cost-effective solution that can be built and launched in a short period of time. However, these websites can limit the potential for long-term growth.
1. Static Content vs. Robust Digital Experiences
First, many static websites are still built with hard code or use a simple CMS. Their primary purpose is to inform potential users or customers rather than interact with them directly. As a result, the content remains the same regardless of the user's intent or input. And, since visitors cannot interact with such content, such as scheduling an appointment, calculating costs, or simply making a purchase, static websites cannot provide a rich and robust digital experience.
Dynamic portals, on the other hand, adapt to each user based on their attributes (such as age, location, and language) or based on where they are in their journey. For example, a dynamic employee portal that targets a personalized campaign to logistics employees in a particular country.
Engagement, interactivity, and personalization are some of the key features of modern digital experiences. Think of a customer who adds several products to their cart on your e-commerce site, but doesn’t complete the transaction. When they return to the website, they will be reminded of the products in their shopping cart and encouraged to continue shopping.
The purpose of dynamic portals, such as a dynamic B2B customer portal for eCommerce , is to deliver tailored digital experiences to the user by presenting them with relevant content and encouraging engagement or moving them towards conversion.
2. Content Management System (CMS) vs. Digital Experience Platform for Content Updates
Another crucial difference between static websites and dynamic portals concerns the way content is updated. Static websites use a content management system (CMS) to maintain, manage, and edit content. However, here’s the problem.
The CMS focuses solely on basic content management capabilities such as editing, publishing, or scheduling.
In comparison, portals can be implemented by leveraging Digital Experience Platforms (DXPs). This type of software provides a full set of tools for managing content at scale, such as version management, approval flows, automation, multilingual content, content expiration scheduling, contextual provisions, and more. They are also designed to have multiple content authors and different permission levels, as well as “multitenancy,” which means managing and updating multiple sites and portals from a single platform. Considering this, DXPs are better suited for larger organizations.
