Cartégie helps BtoB track its e-visitors

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Which company has never dreamed of knowing the identity of the professionals who visited its website or its e-mail marketing campaign? The Cartégie group, with its large BtoB database, has taken up the challenge: at the Big Data Paris 2017 trade fair, the company is launching its free data management solution , "Lead the Way". The principle: identify e-visitors and provide marketing or sales departments with legal information about them - company name, SIRET, SIREN and intra-community VAT numbers, postal address, telephone number, website URL, workforce, turnover, e-mail address, etc., including the name and first name of the manager.

The SaaS solution, which took two years to develop, also telegram number list provides all the behavioral information of the company or BtoB contact browsing the website, such as the complete visit path and the duration and frequency of visit.




Cartégie and the “gift of the hummingbird”
"We are convinced that companies can grow solely with their data capital," advocates Anne Payot, the group's marketing and communications director, presenting this solution which, by being free, "shows the way" towards a more responsible and human business model. "For us, the new challenges no longer lie in data collection but in its fine and relevant exploitation. To illustrate this vision, we offer Lead the Way and access to data. This is what we call "the Gift of the Hummingbird," adds Régis Barbier, president of the Cartégie Group.