The important thing you need to take away from the article that it's just a first step of the sale. It's the awareness stage of your funnel. What does that mean? Two things:
The goal is to get people to engage with you or your content, not sell.
Set up your funnel outside the email
Number one means you're not going to sign clients straight away, but you'll be able to build a relationship first. Number two, it's not just the email. It's your Social Media accounts, your website content and your retargeting.
But we'll talk about that later. First, the template!
Introducing the client acquisition email
Offering SEO services, Social Media management or any type of a campaign that requires creative work is super difficult.
For starters, there are many talented competitors pitching the same pitch. But, more importantly, it's difficult to prove to your prospect that you can bring positive ROI because in most cases they won't have the patience for it.
That's why the essential component of every email outreach is argentina phone number list understanding your core audience .
When it comes to content, I basically see it in two forms. You're either going to educate and inform your audience about something they have interest in or you're going to entertain them with something that's funny or viral.
The email template you're about to see has the goal to educate. The topic is – “Why 2019 is the Year of LinkedIn + #1 Strategy to Seize the Opportunity”.
Obviously, you have some super light text customization with a dynamic image as the main attention grabber. On that note, using personalized images for email campaigns brings INSANE results.
I'm gonna get into the funnel and mindset talk in a minute, after I show you how the template actually looks like:
Client-Acqusition-Cold-Email-Template-min
The idea was to visually and in a cool way outline the LinkedIn opportunity. Plus, that customization and the fact it's about you is the secret sauce.
Finally, here's the email body:
{{firstName}},
Don't know if you've noticed it too, but [WRITE THE OPPORTUNITY HERE].This represents a major opportunity for {{companyName}}.
And it's precisely where you and I come in…
If you remember, this is exactly how [WRITE A PROOF OR AN EXAMPLE HERE].
So, with that in mind, I wanted to bring your attention to [WRITE YOUR VALUE PITCH HERE].
Essentially, do this {{firstName}}:
IMAGE
See you on the other side,
{{signature}
Who is this email template for?
I think everyone can tweak the image, the topic and the text for their own use. It doesn't have to be about LinkedIn and you can change the time frame on the X axis to be more relevant to your business. Don't worry, you have the blank template you can edit in lemlist .
The majority of people who will use this are probably hardcore marketers, SEO professionals , link building grinders, Social Media managers, content people, SaaS entrepreneurs, startup founders etc.
Now, for this particular example, I've chosen LinkedIn as the main topic and pictured myself as if I worked in a digital marketing agency. But again, you can easily tailor this cold email template so it fits your target.
How to set up client acquisition email template?
It's super easy. Here's what you need to do:
Log in to your lemlist account If you don't have one, you can sign up for the free trial (no credit card required) and get FULL access to the platform so you can see this email template in action
Watch the video tutorial!
Join the lemlist family community and share your results and get inspired by others
Why having a sales funnel is CRITICAL
Let's break it down.
In the email, I'm focusing on LinkedIn and trying to explain why 2019 is going to be all about LinkedIn. But keep in mind that you have to be a practitioner and be able to explain what you've just said. In other words, have you seen what's happening with organic exposure there? Do you have some results to prove you can do it?
My short-term goal is to send my prospects value. I want them to learn how they can leverage LinkedIn to drive business outcomes. My long-term objective is to sign them as my clients and do content marketing for them.
But here's the important one my friend. I'm not selling anything in the cold email. All I want you to do is to click and check out this piece of content on my website. FOR FREE! I'm making sure the copy is crisp and hoping that personalized image will do the trick of making you want to click even more.
