How to integrate the webinar into your inbound marketing strategy

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In 2020, webinars are here to stay. They landed in our daily lives almost like a lifeline during confinement and the months that followed. Due to the crisis caused by COVID-19, many events and fairs have had to be cancelled due to health conditions, but companies had to remain active in some way. The solution was (and is) to connect with potential clients through the network and transfer those physical events to online seminars or webinars.

At first it seemed like a passing fad, but the asia mobile number list numbers show that this format is a very useful tool that generates tangible results . According to data from GoToWebinar, webinars are one of the three types of content that improve engagement and are most consumed in B2B channels.

Although physical events are sometimes being held with very limited capacity, the experience of recent months with remote events will always advise online distribution to amplify the reach.



What is a webinar and what is it for?
By now you've probably heard of the term webinar, but what exactly is it? A webinar or online seminar is an audiovisual format with useful content for a specific audience. It usually lasts a short time, between 30-50 minutes, and one of the keys to its success is that it is participatory. We can have a presentation with several slides, videos, virtual whiteboards, chats, surveys, online questions and answers, etc. The webinar is a format in which the participant takes on a more active role than in face-to-face events. And the vast majority are free, which is undoubtedly another great incentive.