Even if a store generates a lot of organic traffic, it may not generate purchases. Why is this happening? The reason is that the store customer abandons the cart. Analysis of problematic elements should be done using several tools. Let's start with the simplest one, which is Google Analytics. If we have the option of adding extended e-commerce measurement, we receive a range of information about user behavior in our online store. It is also worth using tools for recording user sessions. Yandex Metrica or the popular Hotjar will allow us to record user sessions or create heat maps . Analysis of their behavior can completely change the knowledge about how potential customers see our website and what problems they encounter in using it.
Even more writing - or content marketing
It would seem that we have prepared descriptions for the product, completed the category page, so why create additional content on the page? In order to increase sales in an online store, it is worth attracting more and more users. You can read about how to determine who your customer is and how to create a marketing plan for your website in the article by Wojtek Budziak.
Content marketing in the form of a blog is a great way to reach customers who may not currently be looking for a product, but in the future will be able to buy it in your store. Thanks to product reviews and their comparison, user opinions or ways to use them, you can reach people who are looking for such information. It is also a creative way to expand your remarketing list or the list of people who can sign up for your newsletter. Topics should be selected based on customer searches, trends in your industry, as well as a thorough analysis of competitive stores. Why not support yourself with what works for your competitors?
Up-selling and Cross-selling
Upselling is a marketing strategy aimed at increasing sales during a single transaction. In the case of upselling, we offer the user a product similar to the one they have chosen. However, the product has better parameters or properties, which means that its price is also correspondingly higher. The most common example here is electronics, e.g. in the case of a laptop, we can offer the user a device from the same series but with more RAM or a larger disk capacity. This method is very often used to increase sales not only online, but also during stationary purchases.
Up-selling in the morele.net store product card
Up-selling in the online store morele.net
Cross-selling is also a great way to increase sales in an online store. It involves offering complementary products at a certain point in the sale. Remaining on the subject of computers, these can be peripherals, accessories such as a laptop bag or additional software. The proposal of complementary products can be included already at the viber database product page stage, as well as at the order summary stage.
Cross-selling when purchasing a laptop in the online store morele.net
An example of cross-selling in the online store morele.net
Promotions and freebies
Is there anything that attracts customers to make purchases better than information about a promotion, sale or the possibility of receiving something extra for free? So why do so few stores decide to create a promotional plan to increase sales? Defining price thresholds for orders, after which the customer receives free samples of other products from our store, or a gift is a great idea. It encourages the decision to increase the order in order to receive a free item.
In the case of any kind of promotion or sale, they allow the customer to feel that they have managed to buy a full-value product at a much better price. Customers have a certain problem with additional shipping costs for ordered products. So why not set an amount from which this shipping will be completely free? The customer receives the product with free shipping, and the online store gains the opportunity to increase the amount of a particular order.
Promotions and freebies used to increase sales in the online store
Promotions and freebies in the dobreziele.pl store
Take care of positive opinions about the products and the store
In the era of the Internet, the vast majority of Internet users decide to conduct research on the products they are interested in. So why not implement in the store the possibility of rating products by people who ordered and use it? In addition to the added value in the form of unique content on the website, we get the opportunity to show the advantages of products. Positive reviews and real opinions of users make the customer more willing to stay on our website and make a purchase there.
In addition to opinions about the products themselves, it is worth taking care of opinions about the store itself. Increasing sales through information about fast shipping of products, service after the purchase process or positive handling of complaints make the store customer gain confidence in our store's offer.
Product ratings and reviews system
Unique product reviews added by users
Use social media to gain new customers
Facebook, Instagram or YouTube are excellent channels for reaching customers who may be impossible to acquire from organic results. Perhaps they haven't heard of your product, or maybe they don't know they need it? Internet marketing using social media can be a difficult challenge at first. Even the most carefully prepared videos or posts may not reach the target group if we are just building recognition. But here too, you can use paid advertising, which offers the possibility of directing the message to a specific customer. Ads are tailored based on interests, location, and age group. If you are afraid that it may take too much time, you can use the fanpage service .
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Take care of your visibility in organic search results
The website positioning service is definitely the most profitable in the long term. Customers searching for specific products or services have much greater trust in organic search results. However, positioning an online store is a task that requires experience and the right tools. The positioning process is not something we can learn during a quick training. Constantly changing algorithms, hundreds of ranking factors are something that a person who does not professionally deal with SEO rarely copes with.
