This abrupt halt has allowed us to experience the coexistence of the old market model and the new model where the internet reigns. The internet helped us resolve small everyday doubts in the crisis and today it becomes the reason for integrating new elements into our commercial and sales strategy.
Benefits of complete digitalization
much of the resistance to making the move to digital lies in the chemical manufacturers email lists definition of tangible. Trade and business in countries where the culture has focused on distrust, physical contact, the exchange of products or goods that carry weight has been devastated by a pandemic where closeness is limited merely to the strict.
Now that we have been forced to believe in the value of digital, we can once again emphasize its advantages.
Cost reduction
although carrying out a migration or integration to the digital medium requires time and therefore money, it will never be compared with the return on investment of conventional media, and even less so after the crisis, where losses are greater if we resist the inevitable.
No longer dependent on external conditions
not only business models that rely on digital media, but also companies that have known how to transition, have seen how their sales are not limited by distancing, but on the contrary, driven by it. And this is precisely what digitalization proposes, a path where one is not at the mercy of a physical location, a holiday or a quarantine.
Constancy and permanence
thanks to the availability and accessibility of the internet, businesses are no longer limited to opening and closing hours, which is why good practices and work towards this bring results in a short time:
lead generation
brand positioning
fidelity
level of affectation
with all the arguments in favor of digitalization, it is essential to start with a diagnosis. Since the idea of having a presence on different channels and implementing multiple tactics is overwhelming, it is essential to know the current status and level of impact due to covid in order to be able to act.
Great impact
businesses that, due to quarantine, cannot continue with the same sales model due to the impossibility of continuing their operations. Sectors such as hotels and tourism, entertainment, sports, airlines.
To do?
You can choose a state of hibernation, freeze a large part of the operation or use the word "reinvent yourself" in every sense. Use the current workforce and certain processes to generate a feasible product or service that can be marketed through a website, social networks or using tools that we will name later.
High impact
companies that have significantly reduced their profitability due to the impact on the market. Sectors such as btl advertising, education, and consulting.
To do?
In this case, the best option is to accelerate the digitalization of the brand at all costs, either to change its focus or to be able to continue providing a service or selling a product but in a different way.
