Case Studies: Companies that transformed their marketing with Freeway

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Success Story 1: Purdy Group – From Customers to Brand Ambassadors
Purdy Group, a leader in the automotive sector , needed to improve customer communication and strengthen its loyalty strategy. With Salesforce Marketing Cloud and Freeway consulting, they achieved:

Automate personalized follow-up campaigns for each client.
Increase the conversion of leads into sales through timely interactions.
Reduce operational times in campaign management.
Result: More engagement, more ghana email list customers, and a more efficient sales process.

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Case Study 2: Alsea – Increasing Customer Loyalty with Marketing Cloud

The Alsea Group, operator of brands such as Starbucks and Domino's , was looking to improve its loyalty strategy. Thanks to Salesforce Marketing Cloud and Freeway's support, they achieved:

Create hyper-personalized campaigns with promotions based on purchasing behavior.
Improve customer retention with automated, just-in-time messages.
Increase the effectiveness of your loyalty program with advanced segmentation.
Result: A significant increase in purchase recurrence and greater engagement with their customers.