Many marketers wonder: what's good about content disappearing?

[Bappy7]

Temporary content, because we live in the here and now, also online
The temporality is also interesting. Many marketers wonder what is good about content disappearing. It is an application that was invented by the makers of Snapchat. They were teenagers when they developed the app and did not have the knowledge and experience that we have, namely: you want to be findable. That is why you keep your content forever and ever. You also keep photos in a photo album, right?

These guys started with the question: why should everything be saved online? What I do phone number list now, will not be relevant next week, next year and in 10 years? We all take so many photos and videos, many people even every day, as if we wanted to, we don't even have time to look at everything! In addition, it is about the here and now, do we want to live in the here and now and view content from the here and now. That is also possible, thanks to the internet and social media. You can follow people from all over the world 24/7 and talk to them. Should all this content be saved? In this blog by Boris Veldhuizen van Zanten you can read his personal view on temporary content and being 'in the moment'.

Disadvantage: no public interaction
What makes stories not so social is that you can't respond publicly. You can respond to a story, but the response is only sent to the person who created the story. That's why it's so important that Instagram 's 'regular photo feed' continues to exist. That's the only place where you can have a public conversation with multiple people at the same time using a hashtag. These hashtags now also work in stories, but the different stories are not presented as one conversation. Snapchat has already come up with something clever for this: in addition to 'my story', you can now also add snaps to 'our story'.