Where Facebook was primarily a platform for sharing your daily activities, we all notice that video has started to play an increasingly prominent role in the module for user generated content . Our timeline is so full of video content that we just overlook those photos of our boyfriend or girlfriend's new house. Video is even so appreciated that Facebook announces a new video service, Facebook Watch. With this new video service, the social media giant is going to compete with existing platforms such as YouTube, Netflix and TV.
With over two billion active users, Facebook is a serious threat to existing video content platforms. In this article, I will discuss the following questions. What is Facebook's new video service? What does it mean for our viewing experience? And what opportunities does it offer us, as marketers?
Video on Facebook is a huge success according to Daniel Danker , Director of Product at industry email list Facebook. Video on Facebook has the power to connect people. With more and more users watching video content, Facebook is choosing to offer a separate tab within Facebook, purely for video content.
Facebook Watch is a platform for live and pre-recorded series, which will be available on the phone, computer/laptop, and as a TV app. Users can follow their favorite shows and people via the watchlist and never have to miss an episode again. Based on what your friends are watching, or what other people like, videos are suggested to you. While watching a series, you can chat with friends or people in the community. Facebook Watch is currently still being tested among a specific number of users and producers in America, in the Netherlands we can (unfortunately!) not yet use this video service. Facebook says the following about it:
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