One-size-fits-all content? Think again. Target a niche market or a specific persona, and create your content for that. Also worth considering? Create custom content for each social channel. Tasty uses Facebook as its video platform, instead of YouTube or Vimeo. Each video is created in such a way that it fits perfectly on Facebook.
And that doesn't just make the popular platform very happy. Research shows that videos that are b2b email list posted directly on Facebook (also called native videos ) generate twice as much interaction. Think of likes, reactions and shares. Not so strange, considering the fact that videos in themselves generate many more views than updates with only photos, for example. When I dive into Coosto, I see that a video update scores almost 12x more views than an update with just a photo and some text.
And as my train rolls along, I realize that the people behind Tasty would never have been able to achieve such success if they had just thrown some content on the social web. The key to success is preparation, and that is something the Tasty team has invested a lot of time in.
Okay, so much for my fascination. I'm going back to my chicken skewers!
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