Managing deadlines across multiple projects can be challenging, especially when different tasks have varying degrees of priority. The risk of delays increases significantly when there is no effective progress tracking.
According to PMI’s “ Pulse of the Profession ” report, 37% of projects fail due to poorly managed deadlines.
How to Solve This Problem?
Creating detailed timelines is essential. Break the project down into smaller steps, defining important milestones and intermediate deadlines. This makes it easier to track and allows for adjustments before deadlines are compromised.
Use project management tools phone number list like Monday.com to keep track of tasks across your team and ensure each contributor knows exactly what needs to be delivered and when.
Adopt an agile methodology, using sprints to manage projects. This approach allows teams to focus on specific tasks for short periods of time, with frequent reviews to adjust priorities.
Demonstrating results and ROI
One of the biggest challenges for agencies is proving the value of the work they do. Clients often ask to see the return on investment (ROI) of campaigns, but often the results are not easily measurable, especially in branding or top-of-funnel campaigns.
How to ensure transparency and prove ROI?
From the outset of the project, define relevant and realistic KPIs. For lead generation campaigns, cost per lead (CPL) can be a key indicator. For sales campaigns, ROI is more straightforward but requires rigorous tracking of conversions.
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