The UX that generates sellout and engagement

[mouakter11]

However, Instagram is now the leading advertising platform for Meta. 80% of marketers use it, and 56% of them plan to increase their organic and advertising efforts in the next 12 months.

According to the Retail Benchmark Report 2023 , from an analysis conducted on the user shopper journey within a dataset of approximately 1,400 e-commerce sites, only 3.5% of users actually reach the checkout and, of these, only 2.4% actually convert their experience into a purchase.

Over 40% of people conclude their exploration after a few clicks or scrolls, reaching a product page from which they do not continue their journey.
The causes are certainly to be found also in the UX of the touchpoint which must certainly be designed mobile first, given that over 70% of interactions occur from smartphones.

But in addition to building faster and easier to use tools, with fluid british student data customer journeys in choosing product options, it would certainly be a winning idea to think of user activation elements that can be used quickly during navigation. Engagement also starts here, tips on the product, on its use or conservation, snack content that can help a certain purchase choice, which perhaps will not be concluded in that session, but can remain imprinted in the user's mind and resumed at a later time. This type of activation can also be the hook for a lead generation not aimed at sell-out, but perhaps at downloading a discount coupon.

Today, a user's shopper experience is strongly correlated to the ability to know how to involve people in a value-based way. In the medium term, knowing how to generate trust and credibility generates greater value than an immediate conversion.