30% listen to podcasts.
70% follow recognized experts in their sector.
However, they find it difficult to interact with content distributed in more traditional ways, such as press releases or newsletters.
Before deciding to speak to a sales rep, B2B buyers consume an average of 5 pieces of content . 67% are more likely to consider the vendor that educates them at every stage of the buying process, while 59% prefer education with broad, unbranded content.
To advance the sales process, it is essential czech republic email address to build trust with decision makers by avoiding content that is only accessible by subscription:
40% fear spam or sales calls.
59% provide false information when filling out a form.
81% are less likely to consider a provider that does not provide access to all content.
46% prefer content that gets straight to the point.
72% believe that reliable and accurate content or information is important.
In addition to creating interesting content, it is important to know where our potential customers are in order to share our content there and make it accessible:
83% of B2B buyers use social media to find news and information.
50% of buyers trust LinkedIn the most. Only 15% trust Twitter and 9% trust Facebook.
Content is a key piece of your inbound strategy, and investing in inbound marketing is the most practical way to achieve more B2B sales.
