We all know that managing social media is a must, but that's not just about posting content, photos or videos. The goal is to create a community around the brand by seeking affinity with the public, since this is the main aspect that every company that aspires to grow or be recognized needs. How do we know if we are compatible? Through the reach of the publications and the interactions of the users, we can estimate if the relationship is good or if we need to change our marketing strategy to achieve greater user participation.
There is a huge universe behind everything we see on these platforms. Based on our posts, a multitude of reports can be produced on the interaction results obtained on our social profiles. This data is very valuable because it will allow us to better understand our target audience and specify the actions we will take in our online marketing strategy.
Main tasks of a community manager in list of cuba consumer email digital marketing
Improve your brand image. As users, something that often bothers us is searching for a company name on Google and not getting any results immediately. The fact that a company does not have an online presence can be a problem, since nowadays it is essential to have an updated website that is well linked to its social media profiles. The community manager will help you convey a good corporate image , offering consistent, quality and updated content on all your communication channels. With all this online activity, your presence will increase and from that moment on, when a user searches for information about your company on the Internet, they will find your corporate website as the first result, followed by the blog and social networks.
Quality content management. Finding quality content takes a lot of time. The community manager knows the tools necessary to find those relevant topics that fit perfectly with the designed communication strategy. The immediacy demanded by social networks means that, sometimes, publications do not perfectly meet this level of quality. However, a community manager will know how to manage the frequency of publications with interesting and coherent information.
Another important aspect that we cannot forget is our website. Social media activity should have an impact on the web traffic you receive on your website. That is why it is important to direct all your followers on Facebook, LinkedIn, Twitter, Instagram, etc. to visit your website because once there, through landing pages and CTAs, you can convert those visits into sales opportunities.
