Copy SEO Expert
May 31, 2017
Table of Contents [ Hide ]
1 Improve your results by adapting your actions to the needs of the market (travellers). We help you get up to date with a breath of fresh air and reality to enhance your hotel's distribution strategy.
2 1.- Know how to identify market players.
3 2.- Recognize that OTAs are appropriate as a marketing and sales channel.
4 3.- Adjust availability by channels according to visibility and profitability.
5 4.- Manage promotions as an artist.
6 5.- Respond carefully to reviews on opinion portals.
7 6.- Perform PPC or CPM actions to capture traffic.
8 7.- Focus on specific markets or new segments.
9 8.- Understanding direct competition.
10 9.- Consider the possibility of list of georgia consumer email agreements with strategic partners.
Improve your results by adapting your actions to the needs of the market (travellers). We help you get up to date with a breath of fresh air and reality to enhance your hotel's distribution strategy.
In a competitive and oversupplied market, small differences determine the success or failure of an accommodation. Having a competitive product aligned with the needs of the traveler is no longer enough, since we need to be visible to get in the way of the tourist.
There is also an interesting “war” between direct bookings through own channels and sales through third parties under models that usually consist of charging commissions. If we unify the situation of competitiveness on technological factors, the balance clearly tips in favor of the powerful, the innovators and those who can devote more resources to distribution. At Turismo is People, we do not understand wallets or budgets, but rather satisfaction and improvement of the traveler’s experience.
Here I show you some factors in which intermediation is a factor that can certainly contribute to your Hotel's Distribution Strategy:
According to Kalibri Labs' Demystifying the Digital Marketplace report , online travel agencies are gaining – not losing – market share. And, between 2011 and 2015, commissions paid to third parties increased at twice the rate of room revenue growth.
With an optimized profile on any OTA, the hotel has much to gain not only from bookings from the channel, but from its own direct hotel website, which can help offset the commission fee paid to the OTA.
A diversified distribution strategy between direct and intermediary channels is key. Commission payments are the price to pay for being visible in certain markets.
When balancing direct and indirect distribution, it is important to focus primarily on the ROI of the actions and identify which channels are the most profitable in terms of acquisition cost and income. Linked to this maxim, we propose 9 key tips to improve the hotel's distribution strategy.
