All this, taking into account that in the first case it speaks to us of 100% of consumers and in the second only of a specific person, but the fact is that human beings are moved by experiences, their own or others' , if not, just ask the influencers (although that is another story and as Michael Ende said, it should be told on another occasion).
This has been the short way of list of cayman islands consumer email explaining what data storytelling is , but you can continue reading if you want to know the long way.
In fact, it is a task that we do in our daily lives: to unite data and images through narrative. In fact, throughout the history of human beings we have simplified events to give meaning to a world with a very complex reality, only until now we had not given it a name.
Data storytelling combines different data visualization formats - understanding ' formats ' as graphs, charts, animated maps, among many other examples - with narrative elements - context and characters. In today's information-driven society, telling a story adds credibility to any marketing strategy.
Ultimately, it is a way to make the numbers make sense and ensure that our target audience receives the message correctly. This technique captivates the audience, improves conversations and builds customer loyalty .
