Mikawaya is originally a liquor store, but they call out to customers from the back door (private space) and ask if there is anything else they want besides liquor (new orders), and sell products and collect money (sales) as an extension of small talk (communication). These proposals come not from a desire to sell products, but from a place of prioritizing the customer's needs. This is the background behind the way business has long been conducted, whereby valued customers and transactions are managed, and communication that meets the needs of the other party creates loyal customers.
The marketing concept of CRM was born in the United brazil telegram database States in the 1990s, and the thinking and manuals were introduced to Japan. Accenture's book "CRM - The Customer is There" can be said to be one of the books that contributed greatly to its spread. Since then, many CRM systems have appeared that package the functions necessary for CRM, making it possible for even large companies to carry out the traditional communication that has been so important to them with large numbers of customers.
Why is CRM so important now? With the development of the Japanese economy and manufacturing technology, many things are now available in the world, and the era when you could sell just by making it is over. Consumers can now access more information through the internet and social media, and can choose from that information. In this age of information overload, it is becoming more important to communicate with each individual customer in order to be chosen.
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