Google Keyword Planner

[JoynobAkter]

Let's insert the keyword list into the keyword planning tool , which can be found in Google AdWords (or Ads, if you prefer) at the top of the tools menu.

Open it and select the “Get search volume and forecasts” box, then how can our overseas chinese in uk data help your business? insert the list of words you exported.

AdWords Basic Planning
AdWords Basic Planning

Here we will immediately have an estimate of a possible (monthly) expense with relative click results.

By adding the conversion data we have just estimated to this tool, here is an estimate of monthly objectives and the related cost per action:

AdWords Planning with CPA
AdWords Planning with CPA

Having used the keywords that already bring visits, and their Conversion Rate, the estimate is more accurate than a “better” list of keywords, chosen, for which however I have to invent the CR (or estimate it).

It goes without saying that you should take the worst data , that is, the one at the top of the curve, because if you try to hypothesize a lower budget, Google will make you dream of fairy-tale CPAs.