Autotargeting is applicable to different types of ads, including text, graphic and dynamic. It allows you to place ads for websites, applications, products and services on social networks and marketplaces. Yandex Direct offers two ways to set up: in expert mode and through the Campaign Wizard. Each approach has its own characteristics and is intended for different contexts of use.
Setting up in expert mode
Setting up autotargeting in Yandex.Direct includes defining advertising goals, selecting a campaign type, and refining queries to optimize results. Here are step-by-step instructions for setting it up in expert mode:
1. Select one of the three available goals — “Conversions, sales, and traffic,” “Product sales,” or “Installs and in-app conversions.” This will determine the further set of available settings and paraguay consumer email list campaign optimization.
2. Depending on the selected goal, define the campaign subtype. For example, within the goal "Product Sales" you can select "Marketplace Sales", "Product Gallery Sales", "Search Sales" or "Manual Ad Creation".
3. Go to the auto-targeting settings at the ad group level. Here you can select the appropriate query category, which will determine for which queries your ads will be shown.
The following query categories are available here:
Target queries most closely match your ad and landing page.
Alternative queries are related to similar products or services.
Broad queries cover more general topics related to your niche.
Related queries reflect additional interests of potential customers.
Narrow queries are more specific and detailed than the main offer.
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