What are the most effective digital lead generation channels?

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Article updated 1 year ago by NewsMDirector
Most effective lead generation channels - Ascend2 Report

Detecting the most effective lead generation channels and promoting their use is a priority objective for companies .

Ascend2 has produced a report that details the most difficult and effective channels to use. belarus whatsapp number data The comprehensive report also details the objectives that companies typically follow.

TABLE OF CONTENTS
What is lead generation?
The state of lead generation in 2016
Most effective channels for lead generation
Channel difficulty vs. effectiveness
Main barriers to success
Objectives vs. barriers
What is lead generation?
Lead generation is the process used to attract customers through sales opportunities for products or services . Lead generation is the translation of the English term used to designate and describe these sales opportunities using different techniques.

Lead generation is used for different purposes:

Create a list of potential and possible clients for the brand.
Create a list of customers to target through different channels. Channels used to contact customers are usually email, SMS, retargeting or social media.
To provide personalized monitoring of the sales process.
In any case, the objective of lead generation is to obtain a list of customers who may end up buying in the store. Customers can be both individuals and other companies. Anyone who may be attracted by the sales opportunity that the company offers is considered a customer.

The broad definition of a customer is such that it can be anyone who falls within a group of potential buyers . That is, a customer is an individual or entity with sufficient purchasing power to acquire a product or service.

The Internet has become the ideal medium for lead generation. Previously, physical techniques were used, from the establishment itself, through phone calls or regular mail. Today, the Internet occupies almost the entire lead generation market.

The Internet allows businesses to get in touch with customers. It is also easier to track customers and their movements through the Internet . In addition, businesses can obtain detailed information about consumers, creating more complete databases.

The state of lead generation in 2016
Since the Internet is the medium par excellence for capturing and generating leads, it is common to compile a list or report that shows which channels provide the best results. Ascend2 has recently launched a report on the state of Lead Generation in 2016.

The report was compiled taking into account responses from 244 companies. Marketing influencers responded to this study and their responses have been summarized in this report downloadable from their website .

What are the points addressed in the Ascen2 report? Here are the main points that you can find in this comprehensive report: