25 tips for success with an e-commerce in 2017

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Article updated 8 months ago by NewsMDirector

E-commerce is already part of our routine. Day after day, marketing professionals adapt to the advances and trends that emerge to improve the experience of users . They are increasingly making more purchases online. But taking into account the changes and the unstoppable technological evolution, do you have any idea of ​​how to succeed with an e-commerce in 2017?

No less than 16 million Internet users have made online purchases in Spain this year . And do you know why? 85% say they do so because of the convenience and practicality it entails. But other factors also come into play.

According to a study by IAB , online offers or the advantage of saving time are the reasons for the increase in digital purchases. But not only has the number of online sales grown, but also the way of buying. 66% carry austria whatsapp number data out the entire purchase process online . This means that if a digital business also has a physical store, the user does not go there at all.

Furthermore, taking into account the digital marketing trends for 2017 , adapting content to mobile is no longer an option. Mobile is the new philosopher's stone for any e-commerce. The data from this year's Flat Study on Conversion in Spanish E-commerce confirms this. The percentage of visits accessed via mobile is increasing every year, reaching more than 50% on some e-commerce platforms.

The future of stores, more than ever, is on the Internet. Therefore, if you are thinking of setting up a business, you should consider that the digital world has enormous potential for its development. But if you have already created your company, are you taking into account the new trends to improve your ecommerce in 2017? Do you know what steps to follow to succeed with your online business?

Today, so that you can start the year up to date and adapt to all the changes that are emerging, we are showing you 25 trends that you will have to live with in 2017 in terms of e-commerce.

TABLE OF CONTENTS
How to succeed with an e-commerce in 2017
1.- Did you think that augmented reality was only a thing for video games?
2.- mCommerce is making a strong entrance
3.- War on cash
4.- Do not underestimate the power of tab-commerce
5.- Are you ready for Social Commerce?
6.- The logistics revolution is here to stay
7.- Drones could be the new postman
8.- Chatbots are going to change the way you communicate with your customers
9.- Multi-channel purchasing processes Adapt your websites to all devices
10.- Multi-device marketing
11.- Real-time customization
12.- Integration of physical and online stores
13.- Pricing through technological methods
14.- Big Data remains the main source of power
15.- Real-time measurement
16.- Artificial intelligence systems that learn by themselves
17.- The Beacons will watch you more than ever
18.- Bet on content marketing
19.- Capture of alternative traffic to SEO
2nd-. Integrate the collaborative economy
21.- Drop shipping
22.- Reveals the identity of the workers
23.- Videos as a method of achieving engagement
24.- Geolocation
25.- Optimize your Email Marketing and Bulk SMS strategies
How to succeed with an e-commerce in 2017
1.- Did you think that augmented reality was only a thing for video games?

Augmented reality is not something that will appear little by little. It is already here. All with the aim of making things easier and more comfortable for the customer. Thanks to advances in technology, consumers will be able to see, in real time, what the final result of their products will be like and how they would look in a certain place . Look at Ikea: its product catalogue in app form is no longer a thing of the future.