The purpose of this article is to tell you about the features of the us whatsapp number list corporate website format and four important nuances, without taking into account which you will waste money.
Features of a corporate website
A corporate website differs from a business card website in that it has broader and more complex functionality, multi-level menus, interactivity, and a much more complete disclosure of the company's activities.
The business objectives of a specific corporate website are determined by the marketer in discussion with the Customer, but in general the purpose of such a web resource is to:
presentation of services or product line;
forming a positive image of the company;
description of competitive advantages;
creating a platform for communication with clients;
communicating the principles of corporate culture.
It is important to understand that a corporate website usually has three target audiences at once: potential clients, partners, and employees.
However, they are united by a common interest: they all want to cooperate with a reliable, solvent and highly organized company that is ready to strictly adhere to its obligations - be it the provision of quality services, the fulfillment of agreements with a counterparty or the timely payment of salaries to employees.
This dictates special requirements for a corporate website. There are no trifles here. A demanding user who visits your web resource for the first time will draw a conclusion about similar carelessness in your work based on the smallest "imperfection" on the site. And many people can now be called "demanding users" - people are accustomed to the fact that sites are becoming more and more qualitative and sophisticated.
Therefore, the quality of design and functionality of corporate web resources is an area of fierce competition between companies. If you want to win, then your corporate website should be characterized by:
marketing calculation;
appropriate design.
readable texts;
useful functionality.
Let's look at these nuances in more detail!
Marketing calculation
The user's "journey" through the site should be thought out by the UX/UI designer together with the marketer. Each section of the site should in its own way contribute to the formation of a positive image of the company and motivate users to contact it as soon as possible.
There are many points here that are not obvious at first glance for the business owner.
Let's briefly describe one of them, concerning the "About Us" page. This is one of the most underestimated sections of the site by Customers and inexperienced developers.
Many people think that no one reads this page. Yes, compared to other sections of your web resource, it may have modest traffic. However, the devil is in the details. This page is often visited by users who are at the last stage of making a decision about contacting the company. They are already interested in your services, they are satisfied with the price. These potential buyers want to make sure of your reliability as a seller. This is especially true for expensive services, when a person weighs their decision many times.
If the "About Us" page does not dispel the last doubts of a potential buyer, he may go to competitors from your site - "warm", with a conscious need and a formed idea of prices. Therefore, on this page you should tell about the company, demonstrate your openness, support statements ab
