Such general formulations are quite appropriate on a site aimed at creative women. At the same time, the purple "feminine" and "creative" icons enhance the effect.
However, on a "male" site, especially one lacking a creative focus, such an approach would be unacceptable. For a male audience, it is better to prepare concise texts that reflect the real characteristics of the product or its advantages, devoid of any abstract promises.
For example, when visiting the website of the Bibizone auto repair shop chain developed by us , a potential client immediately learns specific facts: “working since 2000”, “lifetime warranty on all work”, “free diagnostics”, etc.
Each of these facts can be verified if desired, and if they do not correspond to reality, claims can be made. That is, here each text is an obligation to the client. Not keeping it means breaking your word, losing your good name.
If we had written here "great professionals" and "100% guarantee", there would have been fewer sales, despite the 26x increase in search traffic we achieved . Such vague formulations would not promise anything specific, and therefore would not inspire confidence at all.
When writing texts for a male audience, it is also worth trying to find in the product such qualities as:
convenience,
status,
safety,
practicality.
Facts and specifics are necessary in a text for a female audience, but vital in a text for a male audience .
Differences in expected functionality
Gender differences even increase the need for certain functionality on a commercial website.
For example, for an online store aimed primarily at a male audience, it is very important to have a "comparison" function. Men prefer to compare products with each other according to clearly defined criteria. The easier and faster such a comparison can be made, the better.
An example of the implementation of the "Comparison" function in the online store of KARCHER-CENTER.
In turn, on a “women’s” website it is worth implementing such functions as hairstyle configurators, a virtual “fitting room” and other creative ways of visualization. This allows women to make sure that the offered item/service really suits them.
An example of a gift portrait configurator for the website
It will also be very useful to have an online consultant. Unlike men, who uk whatsapp number list often prefer to study the product on their own, women willingly resort to tips / consultations.
Help men make correct and comprehensive comparison of goods lightning fast. It is also worth remembering: despite their love for the shopping process, women are often subject to long-term doubts. Give them the opportunity to be convinced of the wisdom of their own choice!
The difference between "primitive instincts"
It is also important to take into account gender motivation and the aspirations inherent in a person by nature itself when creating advertising.
For example, most men go to fitness clubs to keep fit, feel strong, and "flex their muscles." Most women go to fitness clubs to become slimmer and more desirable. The opportunity to improve their health motivates only a small portion of the most conscientious people.
When we made a landing page for a fitness center , we wanted to “hook” representatives of both sexes, so we put a rotating slide, one of which showed a male athlete with a steel torso, and the other – a charming, slender girl.
