Addressing your subscribers as “ Adelaide, here’s a special offer just for you! ” in your subject line is a great way to get their attention.
Who doesn't love a special offer made just for them?
Keep it short and sweet, as longer subject chief vp sales marketing officers email lists tend to get cut off on mobile devices. Asking a question can spark curiosity and encourage engagement.
Also, keep in mind that the language you use in your emails will affect your subscribers' perception of your business. How do you want your subscribers to feel when they read your emails? Do you want to sound corporate or friendly?
Using action-oriented language in the subject line and body of the email urges and compels your subscribers to act on the email. It is crucial to avoid spammy words and phrases, such as “buy now” and “limited time offer.” Not only will this increase the open rates of your emails, but it will also help you avoid having your emails flagged as spam.
Use emojis
Strategic use of emojis in email subject lines and content can potentially improve email open rates.
Different emojis with facial expressions.
Checking email on mobile is especially common among younger people. 40% of people aged 18 or under will always open an email on their mobile first.
And what better way to cater to a younger audience than by using emojis, especially when your business targets a younger audience.
Emojis can help your subject line stand out in a crowded inbox and grab the reader's attention. They can also add visual interest and convey emotion or tone more effectively than words alone.
Furthermore, the economic consultancy claims that the cute snowman symbol is apparently very effective in encouraging people to open marketing emails.
However, it's important to consider your audience and the context of your emails before using emojis. Some demographics may not be as familiar or receptive to emojis, so it's important to test and analyze the response of your specific audience.
