The truth is, cutting through inbox clutter and driving conversions is no easy feat. You’re competing with promotional blasts, social media notifications, and that ever-present Netflix queue notification (don’t lie, we’ve all been there). It’s enough to make even the most seasoned marketer despair.
But first, why bother with email marketing in the age of vp administration email lists media and flashy platforms? Because email is still the king of engagement. It’s your direct line to your audience, a personal space where you can build trust, foster relationships, and drive conversions with razor-sharp precision.
Why Should You Care About Email Marketing?
There are 4 billion daily email users. This number is expected to rise to 4.6 billion by 2025 (Statista, 2021). The average inbox receives over 100 emails per day. There is a lot of competition vying for your audience’s attention.
There is a lot of potential for businesses like yours. You can send targeted messages, promote your campaigns, and connect deeply with your audience.
Additionally, nearly 55% of global website traffic is generated from mobile devices, excluding tablets. (Statist, 2022). This means that your audience has easy access to their emails even on the go. They no longer have to wait until they get home to check their emails.
Lastly, 46% of smartphone users prefer to receive communications from companies via email. (Statist, 2021). This is good news for you if you are serious about growing your email list. You can try different strategies to achieve this, including using email popups .
6 Email Marketing Strategies That Convert
1 – Personalization is non-negotiable
People crave information and offers tailored to their specific needs and interests. Personalized emails offer just that – making them feel valued and understood. When emails resonate with the recipient, they are more likely to open, read, and engage with them. This translates into higher open rates, click-through rates, and ultimately, conversions.
