Home insurance: a very competitive SEO universe

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Attracting traffic and generating leads to sign more contracts: this is an objective shared by all the players in the insurance world who have launched into the web battle. However, in this extremely competitive sector, it is particularly difficult to position yourself in the first results of Google and acquire qualified traffic to convert. Demonstration with a case study based on a highly requested keyword, "home insurance".

Home insurance: a trending topic
Let's start by looking at how the main keywords cell phone number list related to the subject behave, and in particular the first one: "home insurance". On Google Trends, the evolution of the trend for searches related to this query gives the following pattern:


We note that queries on "home insurance" have been gradually and continuously increasing over the last few years. It is also interesting to take a look at the associated searches: Internet users who search for "home insurance" more frequently type the queries "resiliation assurance habitation" and "résiliation assurance", with nominative searches for insurance organizations being half as frequent.



In SEO terms, the keyword “home insurance” gives this:

· High popularity (nearly 10 million requests);

· High competition (search volume equal to 40,500).

It should be added that the theme is also highly competitive: 146,720 searches.