After-sales service is a technique used by B2B companies to generate loyalty and reinforce their sales strategy , in which they maintain constant communication with their clients in order to be able to address any type of situation or conflict, new exclusivity agreements and stay at the forefront of the new demands and standards of their clients.
It also makes use of the post-sale resource to provide technical and informative advice without losing sight of the demands and specifications of the clients. This is an indispensable factor in these companies oriented towards the industrial market, since this way they manage to maintain the largest possible number of potential clients .
B2B companies are more focused on maintaining a connection with potential customers office email list through reasoning, in order to emphasize attributes and advantages over the competition. In addition, a friendly and professional approach is vital to maintaining good communication chemistry between the client and the supplier.
Inbound is a methodology that has been giving results for several years to all those businesses that bet on it. This is what the technology and business blog Seedup claims in its article “What is a landing page in Mexico and what are its benefits?”
Below we present a series of arguments and statistics that demonstrate the effectiveness of executing the techniques of this methodology:
1. Simplify the work of Sales and Marketing
With Inbound Marketing for B2B, your sales and marketing teams join forces to create powerful content.
In this way, the sales team provides key information about what customers need at the different stages of the Buyer Journey .
From there, the marketing department can focus on creating highly targeted content that will focus on educating people, answering their questions, and solving their problems.
In this way, by working together, sales and marketing can use content to attract visitors, nurture their leads and increase conversions, as well as sell and retain existing customers .
2. Increase visibility and brand awareness
Thanks to the digital environment and the work done through the Buyer Journey , it is possible for even the smallest brands to achieve recognition.
Through this, people have been able to find your information while conducting their research on the web in search of a solution.
In addition to this, if that audience likes what you write, they will share your content on social media, thereby increasing your visibility and solidifying your reputation as a credible resource.
3. Educate your target audience
Nowadays, consumers research as much information as possible before making a purchase. This will help them make a good decision.
