No one wants to waste valuable time reading something generic or boring. It won’t do you any favors to send out newsletters that don’t interest or inspire your audience. Instead, the content should engage the reader, provide relevant information, and be interesting enough to capture their attention.
Image Source - Chamberlain Coffee
Generic content templates without personalization vp it email list personality don’t inspire, engage or interest people and, frankly, can come across as a brand that doesn’t put in much effort. Sending boring or irrelevant content can irritate your consumers and ensure your newsletters end up in the spam folder.
Before finalizing your content, make sure to check these boxes.
It is engaging and relevant to your target audience.
It is true to the personality of its brand.
It is attractive and easy to digest.
It keeps your attention from beginning to end.
Forgetting about accessibility
You need to cater to all your readers, including those with disabilities, visual impairments, or who use assistive technology. Email accessibility is all about smart choices of color, readability, and semantic elements.
Larger fonts in a legible typeface
Adding alternative text to images
Using pyh tags
Stick to high color contrasts
Avoid gifs, flashing images, and other potentially harmful visuals.
Leave space between blocks of text (and keep blocks short)
If you forget about accessibility, you risk alienating some consumers.
Shipping errors
The way you send email newsletters is also important. Your newsletter templates are only as effective as the communication strategies you use. Here are some important considerations.
Inconsistent shipping schedule
Consistency is key in communication. It helps build trust, predictability, and brand loyalty. A well-thought-out sending schedule helps ensure you remain relevant and visible without irritating your audience.
Erratic email patterns show a lack of organization. Bombarding your consumers will likely annoy them. If you don't send enough communication, you can fall under the radar and appear unreliable. A consistent, well-balanced sending schedule builds trust and helps people stay engaged with your business.
